Space Force
Netflix was planning to launch their original series Space Force, so we did what any good friend would: We got a bunch of Cameo videos from celebrities wishing Space Force good luck on their launch, which was intentionally misleading and confusing, because of, you know, the whole military branch thing.
The social stunt was the first known use of the Cameo platform for commercial promotional purposes, which is now a feature they have built in. But at the time, everyone at Cameo was like, “I don’t think it’s illegal!”
Sadly, the show was not very good and it got cancelled. But we had a great time working with Netflix on this one.
CLIENT: Netflix
AGENCY & PRODUCTION: KAMP
Creative team: Xela Gold, Logan Corcoran, Ash Marcu