Johnnie Walker | Global AOR Pitch
In a lucid dream-like frenzy of red-eyes to Amsterdam, unconventional design explorations, extensive taste-testing, delirium-fuelled poetry slams and the absolute obliteration of the work/life boundary, a team of mostly 30-ish women won the pitch for the global account. Since then, the brand has undergone a transformative refresh and continued to grow globally.
Agency: Anomaly
CD: Leanne Amann